Thinking Ads

Then we thought there is no need to go to an ad gency

But we went

Then we found out more about ads, types, why, how, elements, about what etc ………

And about copy, brand, design, logo, product, departments in an ad agency,

And brief, brain storming meetings, copy writers, designers,

And graphic designers, brand characteristics, message in the ad,

And how to talk a lot with less words, campaign…..

And yes, we became aware how ads can lie;

Brand v/s company

Coke & Coca Cola,

Coke owning Thumbs up…(?)

Cadbuary & Dairy Milk

How burger is like a model, how make-up is done on the burger to make it look awsome, how this make up goes on for 5-6 hours

Also what is ‘maintaining consistancy in the message’ – through colors, music, fonts, visuals…

And then we got a brief, we brain stormed, we designed, we created, we presented our ads.