Experiencing Supply Chain in AKD


AKD – Aarohi Ka Dukaanon

We Bring in various exposure to experience through our AKD.

Purpose of AKD :understanding Supply chain – manufacturers, dealers, whole saler, retailers. Our Lunch was to earn by being part of supply chain.

We explored a small video on Supply chain: https://www.youtube.com/watch?v=JzLoo8cFJBI

Our Supply Chain consisted of :

Team of Manufacturing unit: Fruit/Bakery/PaniPuri Section: 2 children + 2 Adult

Team of Dealer : 2 Children worked as partners

Team of Wholesalers : 3 teams – mix of children + Adult in team.

Team of Retailers: 3 Teams with 3 children per team

We had a list of products and their manufacturing cost as a start to all participants. Sign up chart to sign on whcich team they belong to

AKD in action:Quickly they formed their teams. Clarified what is the purpose of each team and that’s it the Dukaan was open with action.

Manufacturing team, got their cost for their products and were waiting for dealers. Getting bored, initially and then finding joy in observing how dealers are marketing their products.


Manufacturing unit in action

Dealersfinding how to earn profit, as there were no competitive dealers, they fixed their own cost and enjoyed making profit. In the couse they made different price deals with different wholesalers.They also made sure wholesaler did not contact manufacturers for deals. Wholesalers came to know about this, and they started asking for better deals. As there were no competitors, they took hold of all wholesalers. Until there were final orders, they did not invest.


Dealer Discussing with Retailer

Wholesalerswere waiting for retailers orders and fixing deal with dealers. They added some profit initially and since there were competition they had to relook into prices. Wholesalers campaigned with retailers for orders and got their order, another wholesalers trying to directly contact manufacturer for getting better price compared to dealer price.


Wholesaler taking order from Retailer

Retailerswere food stalls. They were fully engrossed in fixing their material cost, making cost, profit and also in competitive price compared to other stalls. They were busy in fixing cost, making deals with wholesalers, asking discount price, taking loans, making different varieties for sale. They had to constantly supply demand from customers, buy stock, make and sell. Inviting customers with creative food items, competitive prices , constant conversation satisfying customers for price, items and so….


Banker : on job giving loans of fixed amout Rs12/- per person. He then found panipuri stalls and ran away to eat. keeping our bank open to all, named as Loyal bank, everyone to access loyally for their money needs and for loan.

Customers:All had to buy food fromretailers. High demand for food, competitive prices, creative idea of retailers for selling their food,speed, queue for food , being thoughful to get better deals of food.

Totally the whole food supply chain was fully masala of chaos “deals and deals”
Some with joy of making profit, few with joy of campaigning, few with making their stall creative, few were tired of setting up and making. One wholesaler could not make profit, one retailer were in loss and were short of Rs 5/- for repaying loan, one retailer balanced money, dealers finally distributed their profit with joy.

The entire experience was joyful to watch everyone involved in their roles, different ideas, strategies, creative thoughts, confusions, arguments.