Marketing

The theme of marketing brought light to the concept of marketing. Marketing is about communication, identifying what sells, exchanging services or skills. It’s not only about producing (products or skills or services), but also identifying what is required and how to convert your passion into sellable products which can add value for others (so they pay).

What do you want to market yourself as …. Strengths, Skills, Interests, plans, dreams ?

Doing is a complex process; it involves observing, trying, failing and perhaps succeeding. It invariably generates peer interaction. It requires application of a complex set of thinking skills. It is non linear and often the learning is not obvious but deep. In a space where external assessment is not measured, self awareness of strength and skills becomes an integral part of learning process. Each step we take becomes part of live and learning – one cooked many dishes, one practiced goalkeeping, one explored the process of making hot water (rocket chulha), one shared about sketching, one shared about butterfly catching, one made a flyer on bag painting, one recorded about the reading journey, one captured the process of candle making…….and many more.

And a session with Rajalakshmi added value in understanding the skill of Tele Calling – She shared “Making a call to get information or sell your products is an art. To make a call one needs to have willingness to call”. It requires – that you know your audience (brief outline), Clarity of call, have a pitch (convince the person)

Another session with Hemant to understand programming gave a preview on the art of programming.

Another session with Shalini gave a different views about trees. She shared “Trees have friends, scream with pain and communicate, bigger trees takes care of younger, there are good trees and bad trees and evn Bully trees, some live longer and live in community while some prefer to live alone – so much like us (humans).

Imagine Aarohi, a learning a community which is “city of action”, as we believe “we cannot live by being a spectator, we need to be a participator”.The poet Lauris Edmond (1924-2000) once wrote: It’s true you can’t live here by chance, you have to do and be, not simply watch or even describe. This is the city of action, the world headquarters of the verb. It has to be. There’s no other choice — life is not about being a spectator but a participator. To be. To do. Do be do!